What needed to be solved
The product is complex, expensive and intangible – warehouse automation. Potential clients did not understand exactly how it worked and how it would benefit their business. Sales were difficult, deals took months to close, and marketing was reduced to rare social media posts.
Decision
We completely revamped marketing and implemented an advanced content strategy with a focus on visualizing complex processes
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🔥 Profit Simulator
🔹Created an interactive calculator showing how much a company loses on manual work and how much they can save with automation.
On average, users stayed on the site 3+ minutes longer and requests increased by 58%. -
📹 "X-Ray Marketing "
🔹 Instead of dry specifications and complex schemes, we made videos showing exactly how the systems work from the inside (heat maps of traffic, error analysis, logistics forecasting).
These videos shortened the transaction cycle by 30%.
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📑 Gamification of lead generation
🔹 Suggested potential customers take a mini-test, "Are you losing money on stock?" with personalized error parsing.
This yielded +42% to engagement and led to 160+ qualified leads in the first quarter. -
🎯 S implified product entry
🔹 We launched a consulting entry, when a client could order a warehouse audit first, rather than the entire solution set at once.
This increased conversion to sales by 64%.
Category
Warehouse Automation
Client
IT Company
Industry
Software Development
Market
CIS, RF, Eastern Europe
Results
Competent marketing management, professional analytics not just increased sales, but radically changed the perception of the product, accelerated transactions and increased the value of the company in the eyes of customers.
Results for 8 months
📈 The company's profit increased by 73%.
🚀 Reduction of the transaction cycle from 4 months to 6 weeks
🎯 Lead conversion to customers increased by 51%
🤝 Average check increased by 28% thanks to upselling of new solutions
Partnership & Collaboration
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