Increasing sales through comprehensive marketing planning

🟠 Goal setting

Client’s task

A premium cosmetics company faced stagnating sales and a lack of clear market positioning. Despite the high quality of its products, the brand was losing market share due to increased competition and insufficiently effective communication with the target audience.

Objectives

🎯 Increase sales by 25% within a year.

🎯 Strengthen brand positioning as a leader in the premium cosmetics segment.

🎯 Increase brand awareness among the target audience (women 25-45 years old with above average income).

🟠 Approach to the Solution

Analyzing the current situation

⭕ Conducted an audit of current marketing strategy, including analysis of promotional channels, content, competitors and target audience.

⭕ Examined data on sales, conversions, and customer churn.

⭕ Conducted in-depth interviews with regular and potential clients to identify their needs, pains and expectations.

Result:

🔹Weak use of digital channels (especially Instagram and TikTok) was found.

🔹 Lack of a clear UTP (unique selling proposition) and emotional connection with the audience.

🔹 Insufficient activity in the segment of affiliate marketing and collaborations.

🟠 Development of the Strategy

  • ⚡Repositioning of the brand with an emphasis on exclusivity and naturalness of the composition.
  • ⚡Implement a content strategy focused on storytelling (stories about production, ingredients, brand mission).
  • ⚡ Launch Instagram and TikTok campaigns using micro and macro influencers.
  • ⚡Implement a loyalty program to retain customers.
  • ⚡ Optimize your website and implement a CRM system to increase conversions.
Company Card

Category

Premium Cosmetics

Client

Production Company

Industry

Cosmetics production

Market

Europe

🟠 Realization

Plan
Plan
A detailed 12-month plan has been developed with clear KPIs for each stage.
Reporting System
Reporting System
A reporting system has been created to monitor campaign effectiveness.
Training
Training
Training sessions were held for the client's internal marketing team.

🟢Conclusion

Results

Sales increased by 30% over the year (exceeding the target).
Sales increased by 30% over the year (exceeding the target).
Рост узнаваемости бренда на 40% (по данным опросов).
Рост узнаваемости бренда на 40% (по данным опросов).
Increase in social media engagement by 120%.
Increase in social media engagement by 120%.
The launch of the loyalty programme led to a 25% increase in repeat purchases.
The launch of the loyalty programme led to a 25% increase in repeat purchases.

How did we do it?

<b>In-depth analysis.</b> The strategy was based on data, not intuition.
In-depth analysis. The strategy was based on data, not intuition.
<b>A comprehensive approach.</b> All aspects of marketing are taken into account: from positioning to technical optimisation.
A comprehensive approach. All aspects of marketing are taken into account: from positioning to technical optimisation.
Flexibility. The plan was adapted to market changes and feedback from the audience.
Flexibility. The plan was adapted to market changes and feedback from the audience.
Expertise. Use of modern tools and techniques (data-driven marketing, customer journey mapping, content strategy).
Expertise. Use of modern tools and techniques (data-driven marketing, customer journey mapping, content strategy).
Next
Partnership & Collaboration
Partnership & Collaboration

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