Web Promotion Expert: SEO for Construction Company

Initial situation (Do):

Website traffic: 2,500 unique visitors per month.

Average position for major keywords: 35-40.

Key issues:

Unoptimized meta tags and content.
Lack of structure in the blog and internal links.
Slow loading of the site.
Inadequate handling of local requests.

Work Performed:

Technical audit and error correction

✔ Fixed critical errors in loading speed (PageSpeed Insights: from 46 to 87).
✔ Removed duplicate pages and indexing errors.

Internal optimisation

✔ Added cross-linking to distribute page weight.
✔ Updated the blog structure: added categories and tags.

Semantic core

✔ Compiled and refined over 400 key queries.
✔ Added new pages for high-frequency and local queries.

External optimisation

✔ Placed 25+ high-quality links on relevant resources.
✔ Prepared press releases about the company and construction trends.

Content optimisation

✔ Wrote texts taking into account new keywords and E-E-A-T principles (Expertise, Authoritativeness, Trustworthiness).
✔ Optimised headings (H1, H2) and meta tags (Title, Description).

Local SEO optimisation

✔ Created Google My Business and Yandex.Directory, worked on the cards.
✔ Added queries "house construction in Moscow" and by district.

Customer

Construction

client

Country Real Estate

Industry

Construction of Suburban Real Estate

Conclusion

Results (After)

A comprehensive approach to SEO allowed to bring the site to the top 10 search engines for the main queries, multiply organic traffic and increase conversion rate.