This series of articles will talk about marketing planning and a one-size-fits-all approach to it. In this detailed article we will consider goal setting <\/p>\n\n
Every business owner should realize that his main task is to increase the value of his company.<\/strong> All processes and activities should be built around this. Marketing planning<\/em><\/strong>– development of a sequence for promoting the company on the market and its development. This is work with the product and the demand for it, the choice of tools to increase sales. <\/em><\/p>\n\n Developing a plan is defined by 5 steps – Setting a Goal, Developing a Strategy, Developing a Tactic, Creating an Implementation Plan and Defining a Set of Benchmarks.<\/p>\n\n The G-STIC <\/strong>model<\/strong> incorporates five of these components and acts as the core of marketing planning and analysis.<\/p>\n\n The components of the G-STIC approach are as follows:<\/p>\n\n Goal<\/strong> – describes the criterion for the ultimate success of the Company.<\/p>\n\n Strategy<\/strong> – provides the foundation of the business model by defining its target market and value proposition.<\/p>\n\n Tactics (Tactic<\/strong>) <\/strong>– ways of implementing strategy.<\/p>\n\n Implementation<\/strong> – the processes involved in preparing a product for sale.<\/p>\n\n Control<\/strong> – Tracking and measuring the company’s performance over time.<\/p>\n\n Marketing Planning Scheme<\/strong><\/p>\n\n Next, let’s take a closer look at goal setting. <\/p>\n\n When you have an understanding of where you need to go, it becomes easier to create a route. In our model, the Goal is the basis on which the whole structure is built, so you need to be able to set goals based on a number of criteria. Namely, the goal should be specific, measurable, achievable, relevant and time-bound<\/strong> (according to the SMART principle). It guides action, helps to focus on what is important and serves as a reference point for decision-making. Depending on their direction, goals can bemonetary<\/em><\/strong> \u0438 strategic.<\/em><\/strong> <\/p>\n\n Companies and entrepreneurs seeking to gain and maintain a strong market position for as long as possible are trying to think more broadly and are increasingly looking beyond revenue and profit to the social, ethical, environmental and legal implications of their activities.<\/em> The concept that the essence of business is “triple bottom line” – people, planet and profit<\/em><\/strong> has become widespread.<\/p>\n\n For example, many companies emphasize their involvement in environmental care and protection, as well as participation in charity events in their advertising and promotions. All this increases the level of trust and perception in the eyes of potential customers and partners. <\/p>\n\n It is also imperative to determine quantitative and temporal<\/em><\/strong> benchmarks <\/p>\n\n Thus realizing the goal requires answering three questions:<\/p>\n\n Example: You can aim to generate a net profit (target benchmark), of $50 million (quantitative benchmark) in 3 years (time benchmark).<\/p>\n\n A clear definition of the Objective, setting realistic quantitative and time settings allow for “fine-tuning” of the promotion strategy and tactics.<\/p>\n\n![\"\"](\"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/10\/ПЛАН.png\")
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