{"id":6163,"date":"2025-02-11T20:10:01","date_gmt":"2025-02-11T20:10:01","guid":{"rendered":"https:\/\/webpromoexpert.online\/2025\/02\/11\/creating-value\/"},"modified":"2025-09-21T09:16:29","modified_gmt":"2025-09-21T09:16:29","slug":"creating-value","status":"publish","type":"post","link":"https:\/\/webpromoexpert.online\/en\/blog\/creating-value\/","title":{"rendered":"CREATING VALUE"},"content":{"rendered":"\n
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Customer value is defined as the perception of what the customer may perceive to be the benefit of a product or service compared to possible alternatives.<\/em><\/strong><\/p>\n<\/blockquote>\n\n

To begin with, business today is far from what it was in the twentieth century. Given the development of technology, consumer culture, deeper study of consumer demand in order to understand their desires and preferences, in-depth study of consumer psychology, it is becoming more difficult to do real business, because it is becoming more difficult to offer products that could arouse interest and, most importantly, the desire to buy and use. Hence, business operations, models and approaches become more complex and require more and more flexibility and a broad palette of knowledge to stay afloat and grow dynamically. <\/p>\n\n

Whereas business used to be built around a product, its design, creation, promotion and sale to the consumer, by “pushing” it into the marketplace through the sales funnel, more and more strategies now start from the needs of a specific target audience.<\/p>\n\n

Identifying the needs of the audience<\/h3>\n\n

Building a business strategy and business model necessarily starts with identifying the needs of the audience. There are two approaches to identifying human needs: <\/p>\n\n