{"id":6165,"date":"2023-10-06T20:05:33","date_gmt":"2023-10-06T20:05:33","guid":{"rendered":"https:\/\/webpromoexpert.online\/2023\/10\/06\/g-stic-tactics\/"},"modified":"2025-09-21T09:19:57","modified_gmt":"2025-09-21T09:19:57","slug":"g-stic-tactics","status":"publish","type":"post","link":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/","title":{"rendered":"G-STIC. TACTICS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Marketing tactics in the G-STIC model: from strategy to action<\/h2>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">In marketing, it is important not only to determine the strategic direction of the business, but also to be able to realize it through specific actions. This is why there is a <strong>tactical level of planning<\/strong>. Within the <strong>G-STIC<\/strong> (Goals &#8211; Strategy &#8211; Tactics &#8211; Implementation &#8211; Control) model, tactics is the bridge between strategy and its implementation.  <\/p>\n\n<h3 class=\"wp-block-heading\">What are marketing tactics?<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Marketing tactics<\/strong> is a set of specific tools and decisions aimed at implementing the chosen strategy. If strategy answers the question <em>&#8220;what do we want to achieve and with whom do we want to work?&#8221;<\/em>, tactics answer the question <em>&#8220;how exactly do we do it?&#8221;<\/em>. <\/p>\n\n<div class=\"wp-block-group has-medium-font-size\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Tactical decisions include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Developing a market offer  <\/strong><\/li>\n\n\n\n<li><strong>Management of the marketing complex  <\/strong><\/li>\n\n\n\n<li><strong>Planning of communications and promotion channels<\/strong><\/li>\n\n\n\n<li><strong>Partner recruitment and logistics<br\/><\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\">Market Offer (Offering)<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>A market offer<\/strong> is the totality of all the benefits and values that a company offers to its target audience. It is not just a product, but a comprehensive response to customer needs, including: <\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Functional value (solves a specific problem)<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Emotional value (creates a certain feeling)<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Social value (emphasizes status, affiliation, etc.)<\/strong><\/li>\n<\/ul>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A good market offer is clearly positioned in the market, stands out from competitors and meets the expectations of the target segment.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">Map of market value formation<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/10\/&#x426;&#x415;&#x41D;&#x41D;&#x41E;&#x421;&#x422;&#x42C;.png\" alt=\"\" class=\"wp-image-5684\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">Marketing Mix (4P model)<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The tactical elements in the classical approach are combined into a <strong>4P<\/strong> model:<\/p>\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Product<\/strong>\n<ul class=\"wp-block-list\">\n<li>Assortment<\/li>\n\n\n\n<li>Quality<\/li>\n\n\n\n<li>Design<\/li>\n\n\n\n<li>Packaging<\/li>\n\n\n\n<li>Related services<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Price<\/strong>\n<ul class=\"wp-block-list\">\n<li>Price level<\/li>\n\n\n\n<li>Discounts and promotions<\/li>\n\n\n\n<li>Terms of payment<\/li>\n\n\n\n<li>Pricing strategy (premium, economy, etc.)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Place of sale<\/strong>\n<ul class=\"wp-block-list\">\n<li>Distribution channels<\/li>\n\n\n\n<li>Logistics<\/li>\n\n\n\n<li>Online and offline points of contact<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Promotion<\/strong>\n<ul class=\"wp-block-list\">\n<li>Advertisement<\/li>\n\n\n\n<li>PR and content marketing<\/li>\n\n\n\n<li>Promotion in social networks<\/li>\n\n\n\n<li>E-mail marketing<\/li>\n\n\n\n<li>Direct sales<br\/><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The 4P model allows for a systematic approach to the formation of effective tactics and ensures the consistency of all company actions.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">Scheme of the 4P Marketing Complex<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/10\/&#x41C;&#x410;&#x420;&#x41A;&#x415;&#x422;&#x418;&#x41D;&#x41E;&#x412;&#x42B;&#x419;-&#x41A;&#x41E;&#x41C;&#x41F;&#x41B;&#x415;&#x41A;&#x421;.png\" alt=\"\" class=\"wp-image-5686\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">Tactics as part of G-STIC<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Under the G-STIC model, tactics build <strong>on strategy<\/strong> and should be:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Reasonable<\/strong> &#8211; fit for purpose<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Consistent<\/strong> &#8211; the components of the 4Ps must support each other<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Realizable<\/strong> &#8211; to take into account available resources and opportunities<\/li>\n<\/ul>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Tactical actions provide direction for the <strong>Implementation phase<\/strong> and become the basis for subsequent performance monitoring (Control).<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">Conclusion<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Tactics are the heart of a marketing plan. It turns strategic intentions into concrete steps that move a company closer to its goals. Understanding and properly utilizing tactical tools within the G-STIC model allows businesses to act consistently, flexibly and effectively.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing tactics in the G-STIC model: from strategy to action In marketing, it is important not only to determine the strategic direction of the&#8230; <br \/><a href=\"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/\" class=\"mil-link mil-mt-30\"><span>Read more<\/span><i class=\"fas fa-arrow-right\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":5682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[86,73],"tags":[72,84,85,94],"class_list":["post-6165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tactics","tag-business","tag-marketing","tag-planning","tag-tactics"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company&#039;s strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"ARTEM NIYASOV\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Web Promotion Expert - \u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0448\u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u0438. \u0417\u0430\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply\" \/>\n\t\t<meta property=\"og:description\" content=\"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company&#039;s strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/07\/ava-fl.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/07\/ava-fl.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1186\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-10-06T20:05:33+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-09-21T09:19:57+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webpromoexpert\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply\" \/>\n\t\t<meta name=\"twitter:description\" content=\"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company&#039;s strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/07\/ava-fl.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#blogposting\",\"name\":\"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply\",\"headline\":\"G-STIC. TACTICS\",\"author\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/author\\\/webpromoexpert\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/webpromoexpert.online\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cover-tactics.png\",\"width\":1000,\"height\":667,\"caption\":\"article cover. Marketing title\"},\"datePublished\":\"2023-10-06T20:05:33+00:00\",\"dateModified\":\"2025-09-21T09:19:57+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#webpage\"},\"articleSection\":\"Marketing, Tactics, Business, Marketing, Planning, Tactics, \\u041d\\u0435\\u043e\\u0431\\u044f\\u0437\\u0430\\u0442\\u0435\\u043b\\u044c\\u043d\\u043e\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/category\\\/tactics\\\/#listItem\",\"name\":\"Tactics\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/category\\\/tactics\\\/#listItem\",\"position\":2,\"name\":\"Tactics\",\"item\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/category\\\/tactics\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#listItem\",\"name\":\"G-STIC. TACTICS\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#listItem\",\"position\":3,\"name\":\"G-STIC. TACTICS\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/category\\\/tactics\\\/#listItem\",\"name\":\"Tactics\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/#organization\",\"name\":\"Web Promotion Expert\",\"description\":\"Web Promotion Expert \\u043f\\u0440\\u0435\\u0434\\u043e\\u0441\\u0442\\u0430\\u0432\\u043b\\u044f\\u0435\\u0442 \\u0443\\u0441\\u043b\\u0443\\u0433\\u0438 SEO-\\u043f\\u0440\\u043e\\u0434\\u0432\\u0438\\u0436\\u0435\\u043d\\u0438\\u044f, digital-\\u043c\\u0430\\u0440\\u043a\\u0435\\u0442\\u0438\\u043d\\u0433\\u0430, \\u043c\\u0430\\u0440\\u043a\\u0435\\u0442\\u0438\\u043d\\u0433\\u043e\\u0432\\u043e\\u0433\\u043e \\u0430\\u0443\\u0434\\u0438\\u0442\\u0430, \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043e\\u0442\\u043a\\u0438 \\u0441\\u0430\\u0439\\u0442\\u043e\\u0432, \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043a\\u043e\\u0433\\u043e \\u043a\\u043e\\u043d\\u0441\\u0443\\u043b\\u044c\\u0442\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u044f \\u0438 AI-\\u0430\\u0432\\u0442\\u043e\\u043c\\u0430\\u0442\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438 \\u0434\\u043b\\u044f \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0430.\",\"url\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/\",\"email\":\"info@webpromoexpert.online\",\"telephone\":\"+905010319062\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":2},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/webpromoexpert.online\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/\\u041b\\u043e\\u0433\\u043e-2-1920-x-768.png\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#organizationLogo\",\"width\":1920,\"height\":768},\"image\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/webpromoexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/webpromoexpert.online\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/author\\\/webpromoexpert\\\/#author\",\"url\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/author\\\/webpromoexpert\\\/\",\"name\":\"ARTEM NIYASOV\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26a1cb7e8000d9b30ac28026810cfbba3bbef59005dc4d02442bfe23eb4119b4?s=96&r=g\",\"width\":96,\"height\":96,\"caption\":\"ARTEM NIYASOV\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#webpage\",\"url\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/\",\"name\":\"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply\",\"description\":\"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company's strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/author\\\/webpromoexpert\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/author\\\/webpromoexpert\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/webpromoexpert.online\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cover-tactics.png\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#mainImage\",\"width\":1000,\"height\":667,\"caption\":\"article cover. Marketing title\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/blog\\\/gstic-tactics\\\/#mainImage\"},\"datePublished\":\"2023-10-06T20:05:33+00:00\",\"dateModified\":\"2025-09-21T09:19:57+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/\",\"name\":\"Web Promotion Expert\",\"alternateName\":\"WebPromoExpert\",\"description\":\"\\u041f\\u043e\\u0434\\u043f\\u0438\\u0441\\u044b\\u0432\\u0430\\u0439\\u0442\\u0435\\u0441\\u044c \\u043d\\u0430 \\u043d\\u0430\\u0448\\u0438 \\u0441\\u043e\\u0446\\u0441\\u0435\\u0442\\u0438. \\u0417\\u0430\\u0434\\u0430\\u0432\\u0430\\u0439\\u0442\\u0435 \\u0432\\u043e\\u043f\\u0440\\u043e\\u0441\\u044b\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/webpromoexpert.online\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply","description":"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company's strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.","canonical_url":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#blogposting","name":"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply","headline":"G-STIC. TACTICS","author":{"@id":"https:\/\/webpromoexpert.online\/en\/author\/webpromoexpert\/#author"},"publisher":{"@id":"https:\/\/webpromoexpert.online\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2025\/04\/cover-tactics.png","width":1000,"height":667,"caption":"article cover. Marketing title"},"datePublished":"2023-10-06T20:05:33+00:00","dateModified":"2025-09-21T09:19:57+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#webpage"},"isPartOf":{"@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#webpage"},"articleSection":"Marketing, Tactics, Business, Marketing, Planning, Tactics, \u041d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e"},{"@type":"BreadcrumbList","@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/webpromoexpert.online\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/webpromoexpert.online\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/webpromoexpert.online\/en\/category\/tactics\/#listItem","name":"Tactics"}},{"@type":"ListItem","@id":"https:\/\/webpromoexpert.online\/en\/category\/tactics\/#listItem","position":2,"name":"Tactics","item":"https:\/\/webpromoexpert.online\/en\/category\/tactics\/","nextItem":{"@type":"ListItem","@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#listItem","name":"G-STIC. TACTICS"},"previousItem":{"@type":"ListItem","@id":"https:\/\/webpromoexpert.online\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#listItem","position":3,"name":"G-STIC. TACTICS","previousItem":{"@type":"ListItem","@id":"https:\/\/webpromoexpert.online\/en\/category\/tactics\/#listItem","name":"Tactics"}}]},{"@type":"Organization","@id":"https:\/\/webpromoexpert.online\/en\/#organization","name":"Web Promotion Expert","description":"Web Promotion Expert \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0443\u0441\u043b\u0443\u0433\u0438 SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f, digital-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u0430\u0443\u0434\u0438\u0442\u0430, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0441\u0430\u0439\u0442\u043e\u0432, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 AI-\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.","url":"https:\/\/webpromoexpert.online\/en\/","email":"info@webpromoexpert.online","telephone":"+905010319062","numberOfEmployees":{"@type":"QuantitativeValue","value":2},"logo":{"@type":"ImageObject","url":"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2025\/01\/\u041b\u043e\u0433\u043e-2-1920-x-768.png","@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#organizationLogo","width":1920,"height":768},"image":{"@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/webpromoexpert\/","https:\/\/www.instagram.com\/webpromoexpert.online\/"]},{"@type":"Person","@id":"https:\/\/webpromoexpert.online\/en\/author\/webpromoexpert\/#author","url":"https:\/\/webpromoexpert.online\/en\/author\/webpromoexpert\/","name":"ARTEM NIYASOV","image":{"@type":"ImageObject","@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/26a1cb7e8000d9b30ac28026810cfbba3bbef59005dc4d02442bfe23eb4119b4?s=96&r=g","width":96,"height":96,"caption":"ARTEM NIYASOV"}},{"@type":"WebPage","@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#webpage","url":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/","name":"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply","description":"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company's strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/webpromoexpert.online\/en\/#website"},"breadcrumb":{"@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#breadcrumblist"},"author":{"@id":"https:\/\/webpromoexpert.online\/en\/author\/webpromoexpert\/#author"},"creator":{"@id":"https:\/\/webpromoexpert.online\/en\/author\/webpromoexpert\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2025\/04\/cover-tactics.png","@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#mainImage","width":1000,"height":667,"caption":"article cover. Marketing title"},"primaryImageOfPage":{"@id":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/#mainImage"},"datePublished":"2023-10-06T20:05:33+00:00","dateModified":"2025-09-21T09:19:57+00:00"},{"@type":"WebSite","@id":"https:\/\/webpromoexpert.online\/en\/#website","url":"https:\/\/webpromoexpert.online\/en\/","name":"Web Promotion Expert","alternateName":"WebPromoExpert","description":"\u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0448\u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u0438. \u0417\u0430\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b","inLanguage":"en-US","publisher":{"@id":"https:\/\/webpromoexpert.online\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Web Promotion Expert - \u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0448\u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u0438. \u0417\u0430\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b","og:type":"article","og:title":"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply","og:description":"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company's strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.","og:url":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/","og:image":"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/07\/ava-fl.jpg","og:image:secure_url":"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/07\/ava-fl.jpg","og:image:width":1186,"og:image:height":1600,"article:published_time":"2023-10-06T20:05:33+00:00","article:modified_time":"2025-09-21T09:19:57+00:00","article:publisher":"https:\/\/www.facebook.com\/webpromoexpert\/","twitter:card":"summary_large_image","twitter:title":"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply","twitter:description":"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company's strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.","twitter:image":"https:\/\/webpromoexpert.online\/wp-content\/uploads\/2023\/07\/ava-fl.jpg"},"aioseo_meta_data":{"post_id":"6165","title":"Marketing tactics in the G-STIC model: how to implement the strategy through 4Ps and market supply","description":"What is a marketing tactic, what role does it play in the G-STIC model and how can it be used to realize a company's strategic goals? In this article we discuss the key elements of tactics: market offer, marketing mix (4Ps) and principles of concerted action.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-09-21 09:18:13","updated":"2025-09-21 09:20:16","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/webpromoexpert.online\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/webpromoexpert.online\/en\/category\/tactics\/\" title=\"Tactics\">Tactics<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tG-STIC. TACTICS\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/webpromoexpert.online\/en\/"},{"label":"Tactics","link":"https:\/\/webpromoexpert.online\/en\/category\/tactics\/"},{"label":"G-STIC. TACTICS","link":"https:\/\/webpromoexpert.online\/en\/blog\/gstic-tactics\/"}],"_links":{"self":[{"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/posts\/6165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/comments?post=6165"}],"version-history":[{"count":1,"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/posts\/6165\/revisions"}],"predecessor-version":[{"id":6166,"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/posts\/6165\/revisions\/6166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/media\/5682"}],"wp:attachment":[{"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/media?parent=6165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/categories?post=6165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webpromoexpert.online\/en\/wp-json\/wp\/v2\/tags?post=6165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}