Marketing management for real estate | Optimize advertising and sales growth

What needed to be solved

The main challenges faced by the client:

1. High cost per lead – more than €250 per application, while the quality of applications remained low.

2. Scattered marketing activities – There was no unified strategy, and advertising campaigns were launched chaotically without systematic analysis.

3. Low conversion of requests into sales – sales managers received a large number of irrelevant leads, which increased the workload of the sales department and reduced overall efficiency.

4. Insufficient work with the client base – there was no built in system for warming up clients and follow-up touches after the first contact.

What We Did

We carried out comprehensive marketing management work aimed at reducing the cost of customer acquisition and increasing the effectiveness of advertising campaigns.

✅ Marketing and Advertising Audit
🔹 Analyze current advertising campaigns and their effectiveness.
🔹 Evaluation of target audience and competitors.
🔹 Identification of ineffective advertising channels.
✅ O ptimize Ads
🔹 Reduce cost per lead by 61% through spot targeting.
🔹 Setting up dynamic advertising and remarketing.
🔹 Improved ad creatives and promotion strategies.
✅ Automating Application Processing
🔹 Implementing a CRM system for customer management.
🔹 Setting up automated sales funnels.
🔹 Developing email marketing chains to warm up customers.
🔹 Set up automated chatbots on WhatsApp and Telegram for initial customer qualification.

✅ Development of Marketing Strategy
🔹Defined key target segments: investors, expats, home buyers.
🔹Formulated a clear positioning and UTP (unique selling proposition) focused on the values of the audience (sea view, low taxes, rising real estate prices).
🔹Developed a content strategy including expert articles, project videos and client case studies.
✅ Content Strategy and Brand Management
🔹 Developing content to attract foreign audience.
🔹 Running video ads on YouTube and TikTok.
🔹 Creating expert content to build credibility.

Карточка Компании

Luxury Real Estate

Client

Cyprus Development Company

Industry

Construction

Market

CIS, Europe

Main Areas of Work

🟠 Targeted Advertising

We launched effective advertising campaigns on Google Ads, Facebook, and Instagram with optimised budgets and high-conversion creatives.

🟠 Automation and CRM

We implemented a CRM system to manage our customer base and automated interactions with leads, which increased the conversion of enquiries into sales.

🟠 Content marketing

We created a content strategy, including expert articles, video materials, and customer reviews, which helped to strengthen trust in the brand.

Results of the Work

Results

Thanks to a systematic marketing approach, we improved the effectiveness of advertising campaigns, increased the number of applications and helped the client to optimize costs.