Web Promotion Expert | Promotion of an online sporting goods store

What needed to be solved

The main challenges faced by the client:

– Low visibility of the site in search engines for major key queries.

– Difficulty keeping customers on the site due to weak page structure and long load times.

– High level of competition in the sporting goods niche.

– Lack of an engaging content plan to attract the target audience.

Main Objectives

1. Increase organic traffic to your website by 40% within 6 months.

2. A 25% increase in sales through the website.

3. Increase the time users spend on the site by 30%.

Customer Card

Sporting Goods

Client

Online Shop

Sphere

Retail, eCommerce

Market

Turkey, CIS

Stages of Work

Analytics and Audit

Conducting a technical audit of the website. Analysing competitors in the sporting goods sector. Identifying errors in the structure and semantic core.

Optimisation and Improvement

Elimination of technical errors that increase page loading times. Optimisation of the site structure to improve internal navigation. Configuration of relevant meta tags and H1-H3 for key pages.

Content Strategy

Creating a blog with regular articles on relevant topics (e.g., "How to choose the perfect yoga mat?"). Developing informative product descriptions focused on solving customer problems. Implementing FAQs and video reviews of products.

Results

Traffic

Organic traffic increased by 45% thanks to the elimination of technical errors, increased website loading speed, and the introduction of new high-quality texts.

Positions

65% of key queries made it into the top 10 search engines, which increased the brand's visibility on the internet.

Sales

Sales grew by 30% thanks to improved UX/UI and the creation of unique content for product cards.

Conclusion

The case demonstrates how a competent approach to SEO can bring tangible results even in the face of high competition and a limited budget. The client received an increase not only in traffic, but also in brand awareness.