February 11, 2025
Customer value is defined as the perception of what the customer may perceive to be the benefit of a product or service compared to…
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October 6, 2023
Marketing tactics in the G-STIC model: from strategy to action In marketing, it is important not only to determine the strategic direction of the…
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July 21, 2023
Introduction In today’s dynamic business environment, developing a marketing strategy is only half of success. The second, no less important part is the competent…
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