A professional guide for marketers, business consultants and entrepreneurs Introduction to the G-STIC model The G-STIC model is a structured approach to developing and…
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In the conditions of modernity, the success of the Company directly depends on a competently formulated and developed business promotion strategy. Before we begin,…
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Customer value is defined as the perception of what the customer may perceive to be the benefit of a product or service compared to…
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Marketing tactics in the G-STIC model: from strategy to action In marketing, it is important not only to determine the strategic direction of the…
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Introduction In today’s dynamic business environment, developing a marketing strategy is only half of success. The second, no less important part is the competent…
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